At the center of it all
A stay with us at Novotel New York Times Square puts you right at the heart of the action. The bright lights and big city vibe don’t get more spectacular than this. If you’re wondering what to do first, check out our guide to the local highlights:
7 blocks away
In the mid-1800s, 750 acres of undesirable wasteland in the heart of Manhattan was transformed into America’s first major public park. Its landscaped gardens, vast playing fields, idyllic waterways, regal promenades and architectural gems gave city dwellers a recreational retreat from the urban bustle. Met with immediate success, it inspired cities across the USA to create parks of their own, contributing greatly to American society and public health.
Today more than ever, Central Park is New York’s playground. A ten-minute stroll up 7th Avenue takes you to Central Park South. On your way, you can check out Carnegie Hall’s phenomenal acoustics. Or take a detour for some window-shopping on 5th Ave.
On your doorstep
Where Broadway meets 7th Avenue, what was once Longacre Square became Times Square in 1904 when The New York Times moved into a brand new skyscraper on 42nd Street.
The eye-popping billboards of today hide not only some beautiful brownstone buildings but also a shady past. By the turn of the 20th century, what started as an urban development plan for an upscale neighborhood had turned into a thriving red light district. The arrival of Oscar Hammerstein’s Olympia in 1895, along with a number of theaters on Broadway, made the square what it is today. The Great White Way became the place to be for bright lights and entertainment.
10 minutes by foot
In the 1920s, a number of New York notables envisioned a place entirely devoted to contemporary art. The Museum of Modern Art (MoMA) was born in 1929. It was a public gallery where works could come and go, borrowing here, lending there, until a permanent collection was established in 1952. The MoMA now houses one of the world’s most influential and diverse modern art collections. For avant-garde exhibitions and thought-provoking retrospectives, this is the place to be in NYC.
Half a mile southeast
In the 1930s, at the time of the Great Depression, the construction of this iconic plaza provided employment to over 40,000 people. John D. Rockefeller wanted to create a city within a city, built by the people and for the people of New York. The Rockefeller Center quickly became a thriving hub for entertainment and fun. In winter, its giant Christmas tree and ice-skating rink provided (and still provide) relief from seasonal doldrums. Today it houses the NBC Studios, the Channel Gardens and the Top of the Rock Observation Deck. Next door, the splendid Art Deco Radio City Music Hall is home to the Rockettes and well worth a visit.
226 W 52nd St, 10019 New York
Tel: +1 212-315-0100
Fax: +1 212-765-5369